Архив меток: economic

Transformation of managerial economic thinking in global turbulence via customer value-based orientation Summary

In this article the modern approaches to a problem of increase of value creation efficiency for companies, customers and society are studied as based on introduction of business-models and related to forming economic competence of a manager in the age of turbulence. The theoretical background of customer value orientation in shaping of organization's strategy is studied with a sign of meeting interests of the stakeholders via corporate social performance. Conclusions are drawn taking into consideration the credibility gap existing between business and society in post crisis times concerning necessity of refocusing the strategic thinking from enhancing of the shareholder's value to increasing of the customer value of the company's products as the main determinant of sustainable growth; also practical proposals are made. Продолжить чтение


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